Anggota IKAPI

Tourism Marketing

Penulis:
Dian Utami Sutiksno, Erika Revida, Muhammad Munsarif,
Hengki MP. Simarmata, Didin Hadi Saputra, Agung Purnomo,
Acai Sudirman, Sisca, Darmawan Napitupulu, Sukarman Purba

xiv; 196 hlm; 16 x 23 cm
ISBN: 978-623-7645-90-0 (print)
E-ISBN: 978-623-7645-89-4 (online)
Cetakan 1, Mei 2020
Harga: Rp 92,200

Buku ini mengulas tentang bagaimana cara memasarkan suatu destinasi pariwasata menggunakan prinsip, analisis, dan strategi pemasaran terkini. Buku ini ditujukan sebagai rujukan teori pariwisata bagi mahasiswa dan pengajar. Sekaligus sebagai inspirasi pembelajaran bagi pelaku industri perjalanan dan pariwisata di Indonesia.

Buku ini membahas :
Bab 1 : Pengantar Pemasaran Pariwisata
Bab 2 : Prinsip-Prinsip Pemasaran Pariwisata
Bab 3 : Analisis Situasi
Bab 4 : Riset Pasar dan Pemasaran
Bab 5 : Perilaku Konsumen
Bab 6 : Segmenting, Targeting, dan Positioning
Bab 7 : Marketing Mix
Bab 8 : Integrated Marketing Communication
Bab 9 : ICT dalam Pemasaran Pariwisata
Bab 10 : Fungsi POAC dalam Pemasaran Pariwisata

Semoga sumbangsih pemikiran sederhana dalam buku ini dapat memberi manfaat konstruktif bagi semua pihak yang membaca dan membutuhkan.

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