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Ekonomi Manajerial

Penulis:
Darwin Damanik, Lora Ekana Nainggolan, Ari Mulianta Ginting, Elidawaty Purba, Andriasan Sudarso, Hengki Mangiring Parulian Simarmata, Abdurrozzaq Hasibuan, Muhammad Fitri Rahmadana, Eko Sudarmanto, Bonaraja Purba, Edwin Basmar, Yuniningsih

xiv; 220 hlm; 16 x 23 cm
ISBN: 978-623-342-036-5
Cetakan 1, April 2021
Harga: Rp 97,600
SOFTCOPY

Ekonomi Manajerial adalah cabang ilmu yang mempelajari penerapan prinsip-prinsip ekonomi dalam proses pengambilan keputusan di dunia bisnis. Ekonomi Manajerial ini memadukan teori ekonomi, manajemen, dan mata kuliah alat dalam analisis pengambilan keputusan.

Buku ini terdiri dari 12 (dua belas) Bab, dengan masing-masing bahasan yang berbeda, antara lain:

  1. Sifat dan Ruang Lingkup Ekonomi Manajerial
  2. Optimisasi Ekonomi
  3. Fungsi Permintaan Penawaran dan Equilibrium Pasar
  4. Analisis Sensitivitas/Elastisitas Kurva Permintaan
  5. Penaksiran Fungsi Permintaan
  6. Analisis Perilaku Konsumen
  7. Fungsi Produksi
  8. Teori Biaya (Short Run – Long Run)
  9. Struktur Pasar
  10. Praktik Penetapan Harga
  11. Pengambilan Keputusan dalam Ketidakpastian
  12. Keputusan Investasi & Penganggaran Modal

Adapun tujuan disusunnya buku ini adalah membantu mahasiswa, akademisi, serta praktisi untuk memahami dan menambah wawasan berpikir dalam ilmu ekonomi dan bisnis terutama yang berkaitan dengan ekonomi manajerial.

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