Penulis:
Angely Maharani Purba, Yusron Abda’u Ansya, Triana Eva Adiningsih, Sakinah Hubaib, Intan Mustika Sari, Dewi Sri Kuning, Muhammad Ichsan Gaffar, Rulik Setiani, Miftahul Ilmi, Bonaraja Purba, La Ode Rasmin, Elis Susanti, Ledy Nurlely, Sutrisno Sadji Evenddy
xix; 272 hlm; 16 x 23 cm
ISBN: 978-634-260-335-2
Cetakan 1, Juli 2026
Harga Rp 125,600
In today’s globalized and highly interconnected world, English has become the dominant language of international business, trade, technology, and professional communication. The ability to communicate effectively in English is no longer an additional advantage but a fundamental requirement for individuals seeking to compete and succeed in the global marketplace. Business professionals are expected to communicate confidently through meetings, presentations, negotiations, correspondence, reports, and digital platforms across cultural and geographical boundaries.
This book provides an introduction to the essential concepts and practical applications of Business English. It covers a wide range of topics, including business communication fundamentals, professional correspondence, meetings and negotiations, presentations, report writing, marketing communication, cross-cultural communication, digital business communication, workplace etiquette, and emerging trends in Business English in the era of Industry 4.0 and Society 5.0. Each chapter is designed to help readers develop both linguistic competence and professional communication skills required in modern business settings.